Ready-to-wear for the week and the occasion. Cut for Pakistani sizing, finished by hand, checked before it ships.

Women

Day dresses, kurtis and occasion pieces — from a Tuesday at the office to a Saturday nikkah.

Dresses & Occasion

Blouses, knits and co-ord sets in breathable cotton, linen and viscose.

Tops & Blouses

Coats, blazers and jackets weighted for Lahore winters and Murree weekends.

Outerwear

Trousers, denim and skirts with a proper rise and a real hem.

Bottoms

Shirting, knitwear and tailoring built for the office, the wedding season and everything between.

Poplin, linen and chambray shirting in a fit that survives a full day.

Shirts

Heavyweight cotton tees and crew knits that hold their shape past ten washes.

T-Shirts & Knitwear

Half-canvassed tailoring, cut and finished in Lahore.

Suiting & Blazers

Bags, jewellery and shawls chosen to finish an outfit, not compete with it.

Accessories

Full-grain and coated leather, lined, with hardware that does not flake.

Bags

18k gold-plated brass and freshwater pearl. Nickel-free, every piece.

Jewellery

Wool, pashmina blend and printed silk-touch, sized to actually wrap.

Scarves & Shawls

Leather-lined, properly lasted, in the sizes Pakistani feet are actually sold in.

Footwear

Heels, flats and sandals with a padded footbed as standard.

Women's Footwear

Goodyear-welted leather and cupsole sneakers, resoleable.

Men's Footwear

A set for people who want the ease of a dress and the practicality of trousers. The stripe is woven, not printed, so it runs true through the seams and does not fade off-grain after a few washes.

The trouser is high-rise with a proper waistband and belt loops; the top is boned at the side seams and lined. Sold as a set — both pieces ship together.

Two-piece striped crepe set: boned bandeau top and high-rise wide-leg trousers. Woven stripe, sold as a set.

Ravi Wide-Leg Co-ord — Ilaaf

Ravi Wide-Leg Co-ord

Striped crepe set: structured bandeau top and high-rise wide-leg trousers.

Ravi Wide-Leg Co-ord — fabric and finish detail

Three tiers, each cut wider than the last, so it falls in a proper column instead of a bell. Crinkle finish means it comes out of a suitcase ready to wear — we have tested that more than once.

Bodice is lined to the waist. The flutter sleeve is cut on the bias, which is the reason it sits flat against the arm rather than sticking out.

Three-tier crinkle maxi dress with bias-cut flutter sleeves and a lined bodice. Packs without creasing.

Falak Tiered Maxi Dress — Ilaaf

Falak Tiered Maxi Dress

Three-tier crinkle maxi with a flutter sleeve and a lined bodice.

Falak Tiered Maxi Dress — fabric and finish detail

The dress that gets worn to the office and then straight out. Cotton with enough body to hold a shape, buttoned the full length so you decide where it opens, gathered at a real waist seam rather than a drawstring.

Cuffs button. The collar is interlined so it stands after a wash instead of going soft in a month.

Hina Button-Through Shirt Dress in Burgundy

Cotton shirt dress with a gathered waist seam, interlined collar and full-length placket. Machine washable.

Hina Button-Through Shirt Dress — Ilaaf

Hina Button-Through Shirt Dress

Corduroy-weight cotton shirt dress with a gathered waist seam.

Hina Button-Through Shirt Dress — fabric and finish detail

Hina Button-Through Shirt Dress in Chambray

A print we had drawn for us rather than bought off a roll, which is why you will not see it on three other sites this season. Viscose with a soft handle, cut with a full circle skirt that reads formal standing still and behaves on a scooter.

The belt is covered in the same fabric and removable. Buttons run to the waist only; below that it is a clean skirt.

Printed viscose midi dress with a full circle skirt and removable self-covered belt. Exclusive in-house print.

Aiza Belted Midi Dress — Ilaaf

Aiza Belted Midi Dress

Printed viscose midi with a covered belt and a full circle skirt.

Aiza Belted Midi Dress — fabric and finish detail

The kaftan we get asked for every summer. Cut wide through the body and gathered at a soft yoke, so it moves air rather than clinging — which is the whole point in a Karachi June.

The embroidery is thread on thread, no beading, so it survives a gentle machine wash. Side pockets are set into the seam and deep enough for a phone.

Full-length viscose kaftan with thread embroidery, in-seam pockets and a soft gathered yoke. Machine washable.

Zohra Embroidered Kaftan — Ilaaf

Zohra Embroidered Kaftan

Full-length viscose kaftan with thread embroidery at the yoke and cuffs.

Zohra Embroidered Kaftan — fabric and finish detail

A two-piece that works harder than a gown — the skirt goes with a plain silk shirt on a normal evening, and the bustier goes with wide-leg trousers. Together they read as one outfit because the sequin is matched to the georgette in the same dye lot.

The bustier is fully boned and closes with a hook-and-eye placket. The skirt is knife-pleated and sits at the natural waist on a grosgrain band.

Two-piece sequinned bustier and pleated georgette maxi skirt, matched in one dye lot. PKR 24,500.

Noor Sequin Co-ord Set — Ilaaf Atelier

Noor Sequin Co-ord Set

Two-piece: sequinned bustier top with a pleated georgette maxi skirt.

Noor Sequin Co-ord Set — fabric and finish detail

Every sequin on Sana is set by hand — roughly nine hours of work across the bodice and the first two tulle layers, which is why the scatter thins as it falls instead of stopping in a straight line. Five layers of tulle over a crepe underskirt give it weight without stiffness.

The bodice is lined and lightly boned at the side seams. Straps are removable. We recommend ordering your usual size; the tulle has no stretch and the fit is set at the bodice.

Five-layer tulle gown with hand-set sequin scatter, boned bodice and removable straps. PKR 28,900.

Sana Embellished Tulle Gown — Ilaaf Atelier

Sana Embellished Tulle Gown

Layered tulle with hand-set sequin scatter across the bodice and skirt.

Sana Embellished Tulle Gown — fabric and finish detail

Meher is the piece we make for the end of the wedding season, when the invitations stop being optional. The bodice is draped by hand over a boned inner corset, so it holds its line through a long night without a single adjustment. Six metres of georgette fall from the waist seam; the hem is rolled and hand-finished rather than overlocked.

Cut on our Atelier block, which runs true to Pakistani sizing. Fully lined in matte crepe. Dry clean only — the drape is set in the finishing and a wash will drop it.

Hand-draped georgette gown on a boned inner corset. Fully lined, rolled hem, cut on our Atelier block. Ships nationwide.

Meher Draped Occasion Gown — Ilaaf Atelier

Meher Draped Occasion Gown

Floor-length georgette with a hand-draped bodice and a concealed inner corset.

Meher Draped Occasion Gown — fabric and finish detail