Ready-to-wear for the week and the occasion. Cut for Pakistani sizing, finished by hand, checked before it ships.

Women

Day dresses, kurtis and occasion pieces — from a Tuesday at the office to a Saturday nikkah.

Dresses & Occasion

Blouses, knits and co-ord sets in breathable cotton, linen and viscose.

Tops & Blouses

Coats, blazers and jackets weighted for Lahore winters and Murree weekends.

Outerwear

Trousers, denim and skirts with a proper rise and a real hem.

Bottoms

Shirting, knitwear and tailoring built for the office, the wedding season and everything between.

Poplin, linen and chambray shirting in a fit that survives a full day.

Shirts

Heavyweight cotton tees and crew knits that hold their shape past ten washes.

T-Shirts & Knitwear

Half-canvassed tailoring, cut and finished in Lahore.

Suiting & Blazers

Bags, jewellery and shawls chosen to finish an outfit, not compete with it.

Accessories

Full-grain and coated leather, lined, with hardware that does not flake.

Bags

18k gold-plated brass and freshwater pearl. Nickel-free, every piece.

Jewellery

Wool, pashmina blend and printed silk-touch, sized to actually wrap.

Scarves & Shawls

Leather-lined, properly lasted, in the sizes Pakistani feet are actually sold in.

Footwear

Heels, flats and sandals with a padded footbed as standard.

Women's Footwear

Goodyear-welted leather and cupsole sneakers, resoleable.

Men's Footwear

The hem is rolled and stitched by hand — the single detail that separates a scarf you keep from one you do not, and the reason it drapes into a knot instead of standing up at the edge.

90 × 90 cm square in a silk-touch weave, printed with our own artwork.

90 × 90 cm printed silk-touch scarf with a hand-rolled and hand-stitched hem.

Ilaaf Printed Silk-Touch Scarf

Square printed scarf with a hand-rolled hem, 90 × 90 cm.

Ilaaf Printed Silk-Touch Scarf — fabric and finish detail

Sized properly at 200 × 70 cm — wide enough to actually wrap rather than perch on the shoulders, which is where most shawls at this price fall down.

Wool blend with a brushed finish, and a fringe twisted by hand rather than cut. It softens over the first winter.

Wide 200 × 70 cm brushed wool-blend shawl with a hand-twisted fringe.

Ilaaf Wool-Blend Shawl

Wide wool-blend shawl with a hand-twisted fringe, 200 × 70 cm.

Ilaaf Wool-Blend Shawl — fabric and finish detail