Ready-to-wear for the week and the occasion. Cut for Pakistani sizing, finished by hand, checked before it ships.

Women

Day dresses, kurtis and occasion pieces — from a Tuesday at the office to a Saturday nikkah.

Dresses & Occasion

Blouses, knits and co-ord sets in breathable cotton, linen and viscose.

Tops & Blouses

Coats, blazers and jackets weighted for Lahore winters and Murree weekends.

Outerwear

Trousers, denim and skirts with a proper rise and a real hem.

Bottoms

Shirting, knitwear and tailoring built for the office, the wedding season and everything between.

Poplin, linen and chambray shirting in a fit that survives a full day.

Shirts

Heavyweight cotton tees and crew knits that hold their shape past ten washes.

T-Shirts & Knitwear

Half-canvassed tailoring, cut and finished in Lahore.

Suiting & Blazers

Bags, jewellery and shawls chosen to finish an outfit, not compete with it.

Accessories

Full-grain and coated leather, lined, with hardware that does not flake.

Bags

18k gold-plated brass and freshwater pearl. Nickel-free, every piece.

Jewellery

Wool, pashmina blend and printed silk-touch, sized to actually wrap.

Scarves & Shawls

Leather-lined, properly lasted, in the sizes Pakistani feet are actually sold in.

Footwear

Heels, flats and sandals with a padded footbed as standard.

Women's Footwear

Goodyear-welted leather and cupsole sneakers, resoleable.

Men's Footwear

Camp collar, boxy through the body, short sleeve — the shirt for a Karachi evening when a poplin is too much. Rayon blend with a soft, cool handle.

The print is ours, drawn in-house and screen-printed rather than digitally tiled, so the repeat does not line up in an obvious grid.

Rayon-blend camp-collar shirt with an in-house screen print. Boxy cut, short sleeve.

Faris Printed Casual Shirt — Ilaaf Men

Faris Printed Casual Shirt

Rayon-blend camp-collar shirt with an in-house print.

Faris Printed Casual Shirt — fabric and finish detail

Chambray at 240 gsm — heavy enough to wear as a light jacket over a tee, light enough to keep buttoned indoors. Twin chest pockets with flaps and a hidden snap.

Side seams are felled, not overlocked. It softens noticeably over the first month and then stops.

240 gsm cotton chambray overshirt with twin flapped pockets and felled side seams.

Zain Chambray Overshirt — Ilaaf Men

Zain Chambray Overshirt

Heavyweight chambray cut as an overshirt, with twin chest pockets.

Zain Chambray Overshirt — fabric and finish detail

Two-ply cotton poplin — twice the yarn cost of single-ply and the reason it still looks crisp in year three. Semi-cutaway collar, which sits correctly under a jacket and still works open.

French placket, mother-of-pearl buttons, split back yoke. Cut slim but not tight; if you are between sizes take the larger.

Two-ply 120s cotton poplin dress shirt with a semi-cutaway collar, French placket and MOP buttons.

Bilal Poplin Dress Shirt — Ilaaf Men

Bilal Poplin Dress Shirt

Two-ply cotton poplin with a semi-cutaway collar and French placket.

Bilal Poplin Dress Shirt — fabric and finish detail

Pure linen from a European mill, at a weight that is opaque enough for the office and still moves air. It creases — that is linen, and the alternative is a blend that does not breathe.

Soft unlined collar, one patch pocket, single-needle side seams. Cut regular through the chest with a taper at the waist.

Pure European linen shirt, 165 gsm, with a soft unlined collar and single-needle seams.

Kamil Linen Shirt — Ilaaf Men

Kamil Linen Shirt

Pure European linen shirt with a soft collar and a single patch pocket.

Kamil Linen Shirt — fabric and finish detail