Ready-to-wear for the week and the occasion. Cut for Pakistani sizing, finished by hand, checked before it ships.

Women

Day dresses, kurtis and occasion pieces — from a Tuesday at the office to a Saturday nikkah.

Dresses & Occasion

Blouses, knits and co-ord sets in breathable cotton, linen and viscose.

Tops & Blouses

Coats, blazers and jackets weighted for Lahore winters and Murree weekends.

Outerwear

Trousers, denim and skirts with a proper rise and a real hem.

Bottoms

Shirting, knitwear and tailoring built for the office, the wedding season and everything between.

Poplin, linen and chambray shirting in a fit that survives a full day.

Shirts

Heavyweight cotton tees and crew knits that hold their shape past ten washes.

T-Shirts & Knitwear

Half-canvassed tailoring, cut and finished in Lahore.

Suiting & Blazers

Bags, jewellery and shawls chosen to finish an outfit, not compete with it.

Accessories

Full-grain and coated leather, lined, with hardware that does not flake.

Bags

18k gold-plated brass and freshwater pearl. Nickel-free, every piece.

Jewellery

Wool, pashmina blend and printed silk-touch, sized to actually wrap.

Scarves & Shawls

Leather-lined, properly lasted, in the sizes Pakistani feet are actually sold in.

Footwear

Heels, flats and sandals with a padded footbed as standard.

Women's Footwear

Goodyear-welted leather and cupsole sneakers, resoleable.

Men's Footwear

Water-based discharge printing, which means the ink sits in the fabric rather than on top of it. No plastic hand, no cracking at the fold line after a year.

200 gsm combed cotton, side-seamed, pre-shrunk. Regular fit.

Combed cotton graphic tee with a water-based discharge print that will not crack or peel.

Usman Graphic Tee — Ilaaf Men

Usman Graphic Tee

Combed cotton tee with a water-based discharge print.

Usman Graphic Tee — fabric and finish detail

Loopback rather than brushed fleece — the inside is a loop, not a nap, so it breathes and does not go bobbly. 380 gsm.

Ribbed V-insert at the neck, which is the old detail that stops the collar stretching. Raglan sleeve for a cleaner shoulder under a jacket.

380 gsm loopback cotton sweatshirt with a ribbed V-insert and raglan sleeve.

Talha Loopback Sweatshirt — Ilaaf Men

Talha Loopback Sweatshirt

380 gsm loopback cotton sweatshirt with a ribbed V-insert.

Talha Loopback Sweatshirt — fabric and finish detail

Pima cotton — longer staple, so it pills far less than standard cotton and gets softer rather than fuzzier. The neckband is self-fabric rather than rib, which keeps the V from gaping.

Slim through the body with a slightly longer hem so it stays tucked.

Pima cotton V-neck tee with a self-fabric neckband, slim body and extended hem.

Omer Pima V-Neck Tee — Ilaaf Men

Omer Pima V-Neck Tee

Pima cotton V-neck with a self-fabric neckband.

Omer Pima V-Neck Tee — fabric and finish detail

240 gsm combed cotton, which is roughly twice the weight of a promotional tee and the reason this one keeps its shape. The collar is ribbed and taped shoulder to shoulder so it does not stretch out.

Pre-shrunk. Take your usual size — it will not shrink into a crop after two washes.

240 gsm pre-shrunk combed cotton tee, side-seamed, with a taped shoulder and ribbed collar.

Haris Heavyweight Crew Tee — Ilaaf Men

Haris Heavyweight Crew Tee

240 gsm combed cotton tee with a ribbed collar and taped shoulders.

Haris Heavyweight Crew Tee — fabric and finish detail